2024 marks 50 years of diplomatic relations between China and Malaysia, underscoring their strong trade and investment partnership. Malaysia continues to be a key player in the Belt and Road Initiative and a significant trading partner for China.

NANJOL’s Presence at the Expo

The 6th China-Malaysia Goods Expo (MCTE) in Kuala Lumpur saw Guizhou NANJOL Liquor Group showcasing its core products. Over 20 events, including business matchmaking sessions, attracted over 30,000 buyers from around the world. NANJOL’s booth seamlessly blended traditional Chinese liquor culture with modern design, capturing the attention of international visitors and highlighting the brand’s heritage and innovation.

Seizing Global Opportunities

As an important economy in Southeast Asia, Malaysia provides a strategic platform for international expansion. At the event, attendees sampled NANJOL’s handcrafted liquors, including its NANJOL 30, with positive feedback on its design and craftsmanship. NANJOL used this opportunity to share its story, brewing techniques, and design inspiration, forging new connections with potential partners.

Expanding Globally

The internationalization of Chinese liquor, particularly Baijiu, is an emerging trend, and NANJOL is committed to expanding its global presence. By strengthening brand development, increasing production capacity, and expanding distribution channels, NANJOL aims to lead the charge in global Baijiu culture, embracing new opportunities in international markets.